Reputation management isn’t something lots of people know about. If you are curious about reputation management, this is the place for you. Continue reading to learn how you can properly manage your reputation.
To help increase your online presence consider using social media. Sites such as Facebook, Twitter and LinkedIn will help you build business presence both online and offline. To use social media effectively you must post statuses regularly. When posting information through a social media website, use keywords, and give your readers information that they actually need.
Make sure that your unhappy customers are not ignored. Turn the negative into a positive to show that it is important to you. This can be made better if you are able to do it online. Potential customers can see your efforts and will want to work with you.
Keep an eye on social media pages. As stated by Arnold Worldwide, over half of the consumers out there expect the brands they buy to pay attention to and address comments posted to them via social media. Always reply to comments promptly, within a few hours if possible. You can stand out from your competition since many businesses won’t be quite as vigilant.
Be thankful. If someone leaves a good review about your company, send them a personal message and thank them for their feedback. If possible, send your customer a coupon for a certain percent off on their next purchase as a thank you. If this is not possible, sincerely thank them for their feedback.
Write articles on other sites for a better online business reputation. This can help many people see you as a professional. End your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible.
If someone writes something bad about you or your business, your initial reaction may be anger. Try to calm down. But, it is far better to gather yourself and respond honestly with facts that tend to vindicate your position. This is due to the fact that readers will see each side of the discrepancy.
Make sure you welcome complaints. Customers may wish to leave bad reviews due to no apologies or follow-ups to issues. Try including a complaint form that is highly visible and easy to use on your website. Respond to them all. They will know that you’ve heard them and that you’re dealing with the issues. This can help you decrease or eliminate negative reviews.
Respond as quickly to complaints and concerns as possible. The sooner you fix a problem, the lesser of a problem it becomes. If you wait until a customer has complained across the Internet, it may be too late. Show your customers how much you care to keep them coming back.
Reputation management can go a long way in keeping your business profitable. Use the tips above and find things falling easier into place. Start using these tips today to maintain a great reputation.